At ParsonsKellogg we have been committed to green initiatives in our corporate practices and in our efforts to sustainably source promotional products. Consumers are continually becoming more eco-conscious in their purchasing decisions and want to support brands that have a positive influence on society. According to an international study conducted by Unilever, “33% of consumers choose to do business with brands they believe are environmentally and socially conscious,” and it certainly shows in the promotional products world. When planning which products to co-brand with, it’s essential to source and choose products that speak to the values and mission of your brand.
With that being said, we are excited to announce this year’s list of trending eco-friendly promotional brands and products!
Patagonia has a history built on social and environmental responsibility, but this year the brand has continued to roll out more innovative designs that work towards their goal of only using renewable or recycled materials in their products by 2025. The Better Sweater collection including vests, ¼-zips, and jackets are now made of 100% recycled polyester fleece. The brand also offers many apparel styles that are Fair Trade™ certified, meaning any product labeled Fair Trade™ certified promotes the health and wellness of more than 50,000 workers. In addition, ParsonsKellogg is a member of Patagonia’s 1% for the Planet organization. When you purchase Patagonia products, not only do we give 1% of the revenue earned from your purchase to sustainable and environmental initiatives, but Patagonia also gives back 1% of revenue earned on your purchase as well.
Nike has been making strides towards social and environmental issues with Move to Zero, their movement working towards a zero carbon, zero waste future. The brand has also created a Circular Design Guide that helps to create products that have a longer lifespan and are recyclable. Both of these great initiatives work to reduce the brand’s carbon footprint.
XACTLY is a premium lifestyle brand that focus on products that are sustainably sourced and manufactured. The brand’s mission statement explains, “We promise to ACT to improve our community, to inspire others, and to build intuitive products that simply feel right,” and speaks to their devotion to creating innovative, and responsible products. XACTLY offers a variety of bags, drinkware, headwear, and tech products that you can feel good about.
Although on the simpler side, reusable straws are one of the most talked about promotional products of 2019. On January 1, 2019, a ban on plastic straws in restaurants and other service businesses began in Washington D.C., and soon after the movement has become nationally participated. Large cities such as Seattle and San Francisco have banned straws, thus making reusable straws a product in high demand. Co-branding your logo with reusable straws shows your brand values the environmental change taking place across the country.
Interested in co-branding your logo with the environmentally friendly products and brands above? Contact us today!