Promotional Trends to Come in 2020

As we enter a new year full of opportunity, there’s no better time to start planning your promotional products to build your brand. In our previous blog, we discussed the top trending brands and products throughout 2019. Looking to the future, the promotional market is going to soar through 2020 with the following trends.

Premium Products & Brands

Looking back on the ‘ghost’ of promotional products past, the promo world was full with logos on pens, keychains, and writing pads. Although these products are still essential, the promotional product world has moved into much more exciting promotional categories. 

The market now has a demand for premium, quality items. Your logo is a representation of your brand, and the products that you co-brand with also become a representation of your brand. It’s essential to have those smaller items such as pens and notebooks with your logo for your office and giveaways, but when it comes to corporate gifts, premium giveaways, or employee uniforms, premium brands made with quality are the way to go. Brands such as Patagonia, YETI, Nike, adidas, and Peter Millar speak to premium, high quality. An employee that is given the opportunity to wear a branded Patagonia sweater instead of generic sweater will be much more likely to showcase their corporate swag inside and outside of the office.

Eco-Conscious Products 

Although this was one of the top trends of 2019, this trend is sure to keep going in years to come. Over the past years, consumers have continually become more eco-conscious in their purchasing decisions and choose to support brands that have a positive influence on society. This trend has also become evident in the promotional products world as we see more products entering the market made from recycled materials and supporting sustainable initiatives. To learn more about eco-friendly promotional products read our previous blog on the latest sustainable products.

Fitness Trackers & Accessories

As society has become more eco-conscious, it has also become more health-conscious. Some of the top products coming into the new year have been co-branded backpacks, duffel bags, and athletic gear. Fitbits, Apple Watches, and other fitness trackers have also taken over the market and can be customized with your company logo. Some corporations have hopped on board with the trend by even offering internal rewards for those who log their steps, workouts, and complete internal company-wide fitness challenges. Although more of a tech item, custom wireless earbuds also fit into this category as many consumers are purchasing these to have wire-free workouts. Not to mention, athleisure clothing such as dri-fit pullovers are more popular than ever.

Ready to Select Your Promotional Products?

To learn more about our entire brand offerings, or to find the promotional products that are right for your brand contact us today. Visit Custom Gear to shop some of our top styles today.

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