Last week we profiled the Ella Vickers Sailcloth bag and talked about what a great giveaway it is for a summer event. This week, we’re shining the spotlight on another popular summer giveaway – cooler bags.
This time of year, the weather is getting warmer and everyone is excited to spend more time outdoors. Our corporate clients are planning summer picnics for their employees, organizing teams for 5ks and fun runs, planning beach parties and getaways, and entertaining clients at Major League baseball games. All of these warm weather events are made better with cold beverages, which is why cooler bags are such popular giveaways this time of year.
One of our favorite cooler bags is this round “Kooler” bag by Hit Promotional Products. Its made of 600 denier polyester and 420 denier nylon ripstop and comes with an adjustable shoulder strap and double zipper closure. The outside front pocket and mesh pocket on the side are great added features that allow the user to stow a wallet, keys, cell phone or fold-flat koozie. The bag is 8″ in diameter and holds up to 10 cans. You can silk screen your logo or message on the bag and the four color process means you have lots of decorating options.
Why are cooler bags such effective giveaways? We always tell clients to think about how useful a product is when choosing what to put their logo on. The more useful, the more times it will get used. The more times it gets used, the more people will be reminded of your brand. The more people see your brand, the lower the overall “cost per exposure.” This is a key metric to consider when choosing how to spend your marketing and advertising dollars and one of the reasons promotional products are so popular. They have one of the lowest overall costs per exposure of just about any advertising medium. Put simply, they deliver very high bang for your buck. Makes sense, right?
Think about all the ways your recipient could use this cooler bag:
- On the water: Bring cold drinks out on the boat
- By the pool or beach: Keep your sodas or water cold in the hot sun
- Camping: These smaller cooler bags are great for taking on hikes
- At kids sporting events: Bring refreshments for your little baseball or lacrosse player
- At a tailgate: Enjoy your own cold beer
- For a barbecue: Or any BYOB event
The best part about this particular bag is that prices start at just $3.60 per piece!
Ready to order?
Give us a call at (401) 438-0650 or click here to have a salesperson get in touch.