Lip balm is a great giveaway throughout the year, from summertime when the sun causes sunburned, dry lips, to winter when cold weather causes chapping. What makes them such great giveaways? Lip balm is small, inexpensive, and everybody (men, women, old, young) can use it.
Branded lip balms are a dime a dozen in the promotional products industry, so a lip balm giveaway might not really stand out with your audience. For this reason, we love the new collaboration between EOS and the Webb Collection. You’ve probably seen EOS lip balms in stores. The company’s products are sold in major retailers like Target, and its products are touted by celebrities and consistently featured in fashion and lifestyle magazines. This buzz, plus the brand’s innovative packaging and savvy marketing and social media campaigns, have resulted in EOS gaining enough market share within two years of its launch to rank amongs the top five lip balms on the market.
The retail popularity of EOS makes this lip balm a great branded giveaway, and the Webb Collection offers plenty of flavors from which to choose. We’re particularly partial to the company’s EOS Lip Balm Kit (pictured here), which includes two EOS Smooth Sphere lip balms in the flavors of your choice inside an organza gift bag with pull ties. The organza bag is available in 20 colors and you can choose from 8 different lip balm flavors.
Pricing starts at around $10 for the kit or $4 for the individual EOS branded lip balm spheres and the price includes a one color screen print.