The word “April” is thought to be derived from the Latin “aperire,” to open, in honor of the trees and flowers opening to new beginnings. It’s with that spirit that we’ve chosen a company founded on new beginnings for our April Brand of the Month – Vineyard Vines.
PK Brand of the Month: Vineyard Vines
Shep and Ian Murray are two brothers from Greenwich, CT who grew up summering on Martha’s Vineyard. Between boating, sailing, fishing, and starting up various small businesses, their formative years were founded on what they call “living the good life.” As the 90’s dragged on, both brothers found themselves at miserable desk jobs in Manhattan, dreading the workweek. So, on the same day, both brothers quit their jobs and started on their journey to a new beginning with Vineyard Vines.
The company was founded entirely on the brothers’ combined credit card debt in 1998. They sold 4 original tie designs out of backpacks on Martha’s Vineyard that summer, and realized they were onto something after selling 800 ties in one weekend in July. It was then that Vineyard Vines was truly born.
As New Englanders, we like the preppy look and feel of Vineyard Vines as a lifestyle brand. That said, but they also manufacture licensed MLB, NFL, and college sports apparel – proof of their versatile co-branding prowess.
The company’s slogan, Every Day Should Feel This Good, is the backbone of their culture. Founded on principles like “fun” and “passion,” it’s easy to see why companies want to co-brand with the whale.
Some products from Vineyard Vines we love…
Whale Logo Baseball Hat (pictured): One of Vineyard Vines’ best-loved products, a traditional, 6-paneled baseball cap with an adjustable strap.
Performance Polos (pictured): A sharp looking golf polo built with moisture-wicking fabrics and plenty of stretch.
Custom Tote Bags: A great way to incorporate your logo in Vineyard Vines silk on a daily use item. Perfect for holiday gifts!
Shep Shirt: The classic New England pullover that pairs perfectly with jeans or khakis.
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We are excited to offer Vineyard Vines products as part of the ParsonsKellogg Pre-Booking program, which provides early access to promotional products a season in advance. By pre-booking promotional apparel, our clients exercise early buying power and reap the rewards through expanded product selection and pre-booking discounts.
If committment to seeing dreams through and having fun doing it is at the core of your business values, Vineyard Vines is a great co-branding partner for you.
Contact PK to Build Your Brand
Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty ? but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional products and apparel.
