From an environmental perspective this is awesome. From a convenience point of view, its not so.
Now let’s look at it from a different angle. This is a perfect opportunity to create a great user experience for the town folks and visitors to Concord, Massachusetts. Beginning January 1st 2013 stores selling single-use water bottles under one liter will be subject to fines. What’s the great experience? Taking the opportunity to sponsor water bottle refilling stations around the town. Also working with travel and tourism to giveaway water bottles to anyone going to the visitor’s center.
With so many new variations of materials, design, and technology it is a perfect time to look at your current water bottles to make sure it is reflecting your brand properly.