ParsonsKellogg

How Will You #BuildYourBrand This Fall?

Posted by Rachel Sullivan on Fri, Jul 14, 2017 @ 10:07 AM

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As the summer season reaches the August mark, brands begin their planning for fall marketing initiatives. ParsonsKellogg gives you access to the catalogs of premium brands before anyone else—catalogs that feature the latest and greatest styles and colorways. While the fall might be known as a time of last life for the vegetation (at least here in New England), it does not have the same connotation for business. The change in season marks the beginning of new ideas and successes, which open up new opportunities that would not have otherwise been possible.

A recent Harvard study has shown that as the days cool down and lose their summer appeal workers actually become more productive. Surprised? So were we, which is why we encourage you to make the most of the season and capitalize on the zeal of your brand. Channel the fresh energy into the building of your brand and make a change!

Change, though it can be scary for some, paves the way for innovation. If we look back on even the last 20 years, change is extremely prevalent, permeating almost every aspect of our lives. Let’s talk movies. What started as a VHS tape eventually developed into a DVD which transformed into Blu Ray, and now it is possible, even easy, to watch a movie anywhere at anytime with smartphones and tablets.

Our world changes with every second that ticks by, and the well-seasoned brand knows that taking advantage of this fluctuation is imperative to a successful business. Those who ignore the fear behind trying something new taste the fruits of success more frequently than those who choose to stay within the confines of their comfort zone. It’s not just movies and technology that are transforming, our industry is changing too! A lot of companies no longer place as much value on cheaper products; instead, they prefer to go with premium apparel and accessories that their audience actually wear/use. Placing an importance on its functionality allows brands to prevail over the day to day changes, extending the longevity of their success.

So stay up to date on the trends this fall and try something new, whether it be a deviation from a favorite ¼ zip to a polo with a quirky new set of buttons, by adding premium brands to your initiative! Whether you’re interested in lifestyle or supporting goods brands, we have a diverse line-up of brands that will satisfy even the most particular.

To see the latest in promotional products and premium brands contact ParsonsKellogg!

 

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Topics: Fall Catalogs, parsonskellogg, Promotional Products Industry

Technology and The Promotional Products Industry

Posted by Dominique Ferraro on Fri, Apr 28, 2017 @ 09:04 AM

Technology and the Promotional Products Industry

In the past 10 years, every single industry has undergone huge changes due to super-fast growth in technology. The promotional products industry is no exception. Though our production process has stayed relatively unchanged - embroidering a shirt will always require a machine that sews - our industry has seen a massive shift toward e-commerce and online stores. 

Online catalogs and ordering/payment systems have made and will continue to make it easier for companies to source custom promotional products. Just like Amazon can deliver your household items, Peapod can deliver your groceries, and Nordstrom can deliver your clothes, your custom logo shirts, hats, sweaters, jackets, golf clubs, accessories, and more can now be delivered right to your door.

PK is at the leading edge of this trend for the corporate market. With the imminent launch of our new online store, Shop PK, our clients will be able to shop promotional apparel and accessories from top brands, like Patagonia, Nike, Under Armour, Bauer, Southern Tide, Vineyard Vines, and more. 

Currently, we offer webstores for our clients that give their employees and customers a similar shopping experience. The stores have varied purposes, including:

  • Event Microsites, for event-specific branded products, open just before and after the event date
  • Corporate Webstores, for large companies with offices and franchises around the country who need to purchase company-branded apparel and accessories for their location
  • Employee Shops, where new hires and seasoned pros can buy corporate branded products to wear both at work and at home, or view gifts they will receive as recognition for their time with the company
  • Industry Shopping Centers, providing items that cater to a specific industry that any of our customers in that industry can access

We're excited to expand on these models and offer a user-friendly, around-the-clock shopping experience for our customers that will bring them innovative promotional products and marketing solutions. 

We've been working hard over the past few months to develop a top of the line site with top of the line products for our clients and prospects! Don't miss out on your opportunity to browse promotional products right online - sign up to receive updates from ParsonsKellogg and beat the competition by staying at the forefront of promotional products trends. 

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Topics: Technology, Promotional Products Industry, ASI Industry