ParsonsKellogg

PK Brand of the Month: Adidas

Posted by Dominique Ferraro on Fri, Mar 17, 2017 @ 10:03 AM

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It's March, aka the cornerstone month for major sports across the US. March Madness and the World Baseball Classic kick off the spring, followed closely by The Masters, MLB Opening Day, the start of the Stanley Cup playoffs, and the NBA playoffs. For us, nobody knows sports more than this month's Brand of the Month - adidas. adidas is a "truly global sports brand," with pure sports roots. Here's why we think they deserve the Brand of the Month title.

PK Brand of the Month: adidas

adidas logo.jpgWe know adidas, our parents know adidas, and even our grandparents know adidas. Talk about maintenance of brand integrity! Originally founded under a different name in 1924 in Germany, and renamed in 1949 as the brand we know today, adidas' staple 3-stripes have been found on reliable, comfortable sportswear for close to 100 years.

The great thing about adidas is how well they know sports - and how specifically they design their products to fit their designated functions. This year, they've given their NCAA teams new uniforms for the postseason, and they're replacing Reebok as the official uniform provider for the NHL. Taylormade-adidas Golf boasts current and former World #1's Dustin Johnson and Tiger Woods as the brand's tour professionals. It's clear the company aligns itself with excellence.

With marketing slogans like "adidas is all in," and "impossible is nothing," we can't resist offering their apparel and accessories to our customers who are passionate about their industries and stop at nothing to succeed. Co-branding with adidas for corporate promotional products is a no-brainer for for companies who value quality and consider their services the best in the world. 

ParsonsKellogg customers have exclusive access to a number of lines by adidas, including their Team apparel and their Taylormade-Adidas Golf brand. What this means for you? Promotional products, apparel, and accessories not typically offered to the corporate market, available to customize with your logo from PK.

Some products from adidas we love...

Men's Adidas Team 1/4 Zip (pictured above): Built to keep you warm and comfortable on the sidelines and in the conference room. 

Taylormade Duffel (pictured above): A reliable classic from Taylormade, an adidas group golf brand known for combining innovation with authenticity.

Women's Performance Polo (pictured above): A staple for both men and women in the corporate market, this adidas polo makes the cut for a number of our clients' webstores, with UV 30+ protection and a classic 3-button style that works on the course and in the office.

3-Stripes Backpack (pictured below): Brand swag taken to the next level with a simple, reliable pack that brings effortless style to your brand.

Climachill Stripe Polo (pictured below): 360º ventilation for maximum cooling from adidas' climachill line, "woven with small, aluminum silver dots that help to pull heat away from the wearer's body as well as provide a cool, refreshing touch to the skin"

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 If adidas' values match your own, contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like adidas and stay ahead of the game with your promotional products. 

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel. (Sign up here to receive updates.)

Contact PK to Build Your Brand

 

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, adidas, taylormade

PK Brand of the Month: Peter Millar

Posted by Dominique Ferraro on Thu, Feb 9, 2017 @ 08:02 AM

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Premium branded apparel and wearables lie at the core of ParsonsKellogg's business. Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. Now with our Brand of the Month feature, PK will feature a brand (or brands) our clients love, in hopes of introducing you to or strengthening your brand's relationship with the premium brands we have to offer. (Sign up here to receive updates.)

PK Brand of the Month: Peter Millar

PM logo.pngPeter Millar is a relatively new company in the premium sportswear and lifestyle brand space. As a response to less approachable high-end brands, the company was launched in 2001 as an accessible luxury clothing company boasting saturated colors and exquisite detail. Since then, the brand has become "the standard bearer for discerning and demanding individuals — on the golf course, in the office, and on the town."

The brand knows its audience values niceties, and is typically only available retail at prestigious resorts, exclusive country clubs, and fine specialty retail stores. ParsonsKellogg brings this brand to the corporate marketplace in a unique way - by matching the brands who value humbled success, hallowed moments, and high expectations with Peter Millar's sophisticated wearables.

Some products from Peter Millar we love

Nanoluxe Royal Oxford Shirt (pictured above): A classic sport shirt and an essential at the office. 

Drive Performance Duffel (pictured above): weekend bag perfect for an overnight or a quick flight.

Heather Interlock 1/4 Zip: A soft, breathable, brushed cotton mid-layer in classic hues and springy brights that bring sophistication for any occasion.

Women's Short Sleeve Performance Polo: A classic for the ladies that offers quick dry, moisture-wicking fabrics and UPF 50+ protection while preserving our femininity.

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Peter Millar - PK Highlights

- Members of the PK team flew down to North Carolina about 6 months ago to view Peter Millar's new facility, and were more than impressed. Our Director of Sales loved their interior wall 7 rows high of sportcoats, and thought the facility was really inviting.

- One of our favorite past orders for Peter Millar polos was from premium vodka brand Grey Goose. It was a great co-branding match, since both companies celebrate the finer moments in life.

- We've begun to include Peter Millar in our exclusive Pre-Booking Program, giving our clients access to luxury styles before anyone else.

- An exciting new project is under way with Peter Millar at PK. Sign up to receive updates as PK makes logoed apparel from Peter Millar and other premium brands even easier to access this year. 

Peter Millar's brand motto is to "live a life of style & substance;" to make your moments count, present yourself well, and fill your days with purpose and meaning. If these values reflect your brand identity, Peter Millar apparel and accessories might be your co-branding match. Contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like Peter Millar and build your brand in style.

ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel.

Build Your Brand with PK

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, peter millar

Brands to Look For at the 2017 PGA Merchandise Show

Posted by Dominique Ferraro on Thu, Jan 19, 2017 @ 08:01 AM

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Next week, golf’s top brands will set up shop in Orlando for the 2017 PGA Merchandise Show. As a top distributor of premium branded golf products, we’re excited to hear what’s new in the industry – and we’re sending three of our team members to do just that!

Golf sits at the core of ParsonsKellogg’s history; we are a Master Golf Supplier and work as the corporate execution arm for various high profile brands in the golf space, positioning us as the number one provider of golf, sporting goods, and premium brands in our industry. Each year at this event, our team explores new products and old favorites from leading golf equipment, apparel, and accessory brands so that we can outfit our clients with the best custom golf gear on the market.


IMG_5981-x2.jpgAlongside a full schedule of breakout sessions and perfect putt challenges, PK’s President, Director of Business Development, and Director of Sales will be spending time with many of our valued vendors at the event. We have been working with some of these brands for close to 15 years, building relationships that help us offer our clients exclusive access to customized golf products at competitive prices.

Our clients’ wish lists for promotional products include items such as golf shirts, golf balls, golf clubs, grips, gloves, and more from brands like TaylorMade, Peter Millar, Callaway, and Nike Golf. This year, we want to highlight two brands with which we've recently restructured our relationships to help us offer the latest in golf gear and best co-brand with corporate identities.
Titleist:
ParsonsKellogg has offered products from Titleist, the #1 ball in golf, since the beginning - from logoed ProV1 golf balls to fully customized golf bag programs. A highly respected, popular brand among pros, Titleist golf balls are some of the top-played balls on the PGA tour, and they dominate the market for logo-decorated golf balls in the US. With a broad mix of styles to fit all skill levels, Titliest balls are a great way to help golfers (and brands) go the distance on the course. PK customers love Titleist as a high-end, high-performance outlet for building their brands -  a staple of corporate gifts and promotional giving.

titleist_4_ball_box_cc-x2.jpgFootjoy:
Footjoy might have the #1 shoe and glove in golf, but we also know them as one of the top golf apparel brands in our portfolio. With Spring/Summer lines like the bright Amelia Island Collection and standard apparel Essentials paired with their custom MyJoy shoes, PK effortlessly matches Footjoy gear with brands who want exposure on the green.

lisle space dyed-x2.jpgPK clients already have exclusive access to Footjoy apparel and accessories as part of our Pre-Booking program. More exciting updates are afoot for the PK/Footjoy relationship in 2017 that will make visualizing your brand on Footjoy apparel even easier. (Subscribe to stay in the know as PK makes logoed apparel more accessible this year!)

Co-branding with premium golf brands like Titleist, Footjoy, and others helps to elevate your own brand, extend your recognition to the golf course, and associate your name with respected, reliable classics. Schedule a call with PK to explore the best in golf promotional products today.

Topics: corporate apparel, corporate gifts, spring golf apparel, PGA Tour, golf apparel, Golf, premium brands, PGA Show, Golf Brands, Titleist, Footjoy

parsonskellogg at PGA Merchandise Show – Some Of Our Favorite Trends

Posted by Meghan White on Thu, Feb 19, 2015 @ 08:02 AM

Last month, a few representatives from parsonskellogg made the annual trek down to Orlando, Florida for the PGA Merchandise Show. The show is a great opportunity to see everything the golf world has to offer – oh, and a great way to escape frigid New England weather!

This year’s PGA Merchandise Show took over the Orange County Convention Center with over 1,100 exhibits. We saw everything from a human-sized hamster wheel to an electric golf skateboard. We even caught a glimpse of pro Jordan Speith! Two full days was hardly enough to see everything the PGA Show had to offer.

Hybrid Apparel

lunarbandonBy far one of the most popular trends in golf is what I’ve dubbed “hybrid apparel”—pieces that can be worn straight off the course and into a bar or a boardroom. Spikeless golf shoes have been trending for a few years now, and traditional golf shoes have all but disappeared. Nike offers golf shoes that look like running shoes, basketball shoes, and wingtip shoes. Adidas makes slip-ons that resemble slippers more than golf shoes.             

adicrossAdidas has merged golf and leisure with its Spring women’s line, which offers fun printed shorts, peplum-cut polos, and textured leggings. In fact, most of the line looked more suited for a trip to the mall than a round of golf. It is clear that today’s golfers crave comfortable, practical, and versatile apparel.

Surfer-Golf Apparel

linksoulAnother interesting trend in hybrid golf apparel is what I like to call surfer-golf. Just a few weeks ago, Cobra Puma Golf announced the addition of a new brand ambassador: pro surfer Kelly Slater. That West Coast vibe has found its way into the golf world where the traditional East Coast feel has always reigned. Johnnie-O is perhaps one of the original surfer-golf lines, with its comfy jersey polos that add a little class to the feel of your favorite tee. Linksoul is a newer brand that I came across at the PGA Show. It was started by golf apparel designer John Ashworth, and it has a definite laid-back feel. As John Ashworth himself described, “we don’t want to just make golf apparel, we want to make apparel for golfers.” That seems to be the mantra for many apparel brands today—golf is not just a sport, but a way of life, and golfers want to express that in what they wear.

Golf Technology

golftechnologyBeyond apparel, the PGA Show highlighted some important trends in golf technology. With the recent popularity of FitBit fitness trackers, the controversy surrounding Google Glass, and the highly-anticipated release of Apple’s iWatch, it’s clear that wearable tech is the next big thing. The golf world, not to be left out, is right up on trend. I saw ScoreBand, which makes watches that keep score for you. Epson teamed up with top golf instructor David Leadbetter to create the M-Tracer, a device that fits onto the golf club and tracks swing details.

One of the most popular tech items at the PGA Show was Game Golf. The Game Golf device clips on to a player’s belt, and little tags attach to the butt end of each club grip. Before taking a shot, the player simply taps the club sensor to the belt device, and the shot’s distance and direction are recorded for each club. All of this information is then available to the player online or on Game Golf’s smartphone app. With the tech-age of golf quickly taking over, scorecards and stubby pencils are quickly becoming a thing of the past.

The PGA Merchandise Show is a great way to kick off the golf season and gauge the trends that we’ll be seeing throughout. Most importantly, it helps us at parsonskellogg stay on top of these trends so that we can better serve our customers with the best of the best products and apparel.

Now that we know what’s trending this season, I have only one question: is it spring yet?

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Topics: PGA Tour, golf apparel

Changes with Puma Golf Pieces

Posted by Tom Kellogg on Thu, Sep 4, 2014 @ 11:09 AM


Recently, Puma Golf announced some changes for their 2015 Spring/Summer line. The goal of these changes is for Puma to stay competitive with their partners while remaining appealing to their dare-to-be-different consumers and along with the industry as a whole. 

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Changes you'll see with Puma Golf Spring/Summer 2015

Improving Commerciality

Puma wants to still be perceived as an innovative, desirable, meaningful brand while also keeping their place as a significant player in the industry. However, they are looking to appeal to a wider audience while maintaining differentiation for their core audience, so you will see an increase of color mixes and better fits across all lines. 

Expansion

Puma will be expanding their tour staff, providing better merchandising direction and more competitive pricing. You can expect to see more of their ambassadors - Rickie Fowler, Willie Mack, Jonas Blixt and Lexi Thompson. 

Products

We'll be seeing more consistent fits across all styles. There will be an expansion of bold graphics and fun colors on the GoTime Line to appeal to the bolder consumer, in addition to clear lines from Sportstyle line designed to appeal to a broader consumer base. Within the upcoming golf line, colors will also be expanded across essential pieces with longer life cycles and will be priced competitively while still remaining high quality sports apparel. In addition, they've improved the comfort of footwear and made them lighterweight, in addtion to bringing accessories in-house for more consistent quality. Here at parsonskellogg, we're very excited about what's on the horizon. 

We're excited to see the Spring/Summer 2015 line that Puma Golf releases. From the better fit across styles, to the wider range of colors, Puma Golf will be an excellent choice for your spring golf promotions next spring. 

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Topics: spring golf apparel, PGA Tour, Puma golf, apparel, golf apparel