ParsonsKellogg

PK Brand of the Month: Adidas

Posted by Dominique Ferraro on Fri, Mar 17, 2017 @ 10:03 AM

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It's March, aka the cornerstone month for major sports across the US. March Madness and the World Baseball Classic kick off the spring, followed closely by The Masters, MLB Opening Day, the start of the Stanley Cup playoffs, and the NBA playoffs. For us, nobody knows sports more than this month's Brand of the Month - adidas. adidas is a "truly global sports brand," with pure sports roots. Here's why we think they deserve the Brand of the Month title.

PK Brand of the Month: adidas

adidas logo.jpgWe know adidas, our parents know adidas, and even our grandparents know adidas. Talk about maintenance of brand integrity! Originally founded under a different name in 1924 in Germany, and renamed in 1949 as the brand we know today, adidas' staple 3-stripes have been found on reliable, comfortable sportswear for close to 100 years.

The great thing about adidas is how well they know sports - and how specifically they design their products to fit their designated functions. This year, they've given their NCAA teams new uniforms for the postseason, and they're replacing Reebok as the official uniform provider for the NHL. Taylormade-adidas Golf boasts current and former World #1's Dustin Johnson and Tiger Woods as the brand's tour professionals. It's clear the company aligns itself with excellence.

With marketing slogans like "adidas is all in," and "impossible is nothing," we can't resist offering their apparel and accessories to our customers who are passionate about their industries and stop at nothing to succeed. Co-branding with adidas for corporate promotional products is a no-brainer for for companies who value quality and consider their services the best in the world. 

ParsonsKellogg customers have exclusive access to a number of lines by adidas, including their Team apparel and their Taylormade-Adidas Golf brand. What this means for you? Promotional products, apparel, and accessories not typically offered to the corporate market, available to customize with your logo from PK.

Some products from adidas we love...

Men's Adidas Team 1/4 Zip (pictured above): Built to keep you warm and comfortable on the sidelines and in the conference room. 

Taylormade Duffel (pictured above): A reliable classic from Taylormade, an adidas group golf brand known for combining innovation with authenticity.

Women's Performance Polo (pictured above): A staple for both men and women in the corporate market, this adidas polo makes the cut for a number of our clients' webstores, with UV 30+ protection and a classic 3-button style that works on the course and in the office.

3-Stripes Backpack (pictured below): Brand swag taken to the next level with a simple, reliable pack that brings effortless style to your brand.

Climachill Stripe Polo (pictured below): 360º ventilation for maximum cooling from adidas' climachill line, "woven with small, aluminum silver dots that help to pull heat away from the wearer's body as well as provide a cool, refreshing touch to the skin"

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 If adidas' values match your own, contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like adidas and stay ahead of the game with your promotional products. 

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel. (Sign up here to receive updates.)

Contact PK to Build Your Brand

 

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, adidas, taylormade

PK Brand of the Month: Peter Millar

Posted by Dominique Ferraro on Thu, Feb 9, 2017 @ 08:02 AM

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Premium branded apparel and wearables lie at the core of ParsonsKellogg's business. Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. Now with our Brand of the Month feature, PK will feature a brand (or brands) our clients love, in hopes of introducing you to or strengthening your brand's relationship with the premium brands we have to offer. (Sign up here to receive updates.)

PK Brand of the Month: Peter Millar

PM logo.pngPeter Millar is a relatively new company in the premium sportswear and lifestyle brand space. As a response to less approachable high-end brands, the company was launched in 2001 as an accessible luxury clothing company boasting saturated colors and exquisite detail. Since then, the brand has become "the standard bearer for discerning and demanding individuals — on the golf course, in the office, and on the town."

The brand knows its audience values niceties, and is typically only available retail at prestigious resorts, exclusive country clubs, and fine specialty retail stores. ParsonsKellogg brings this brand to the corporate marketplace in a unique way - by matching the brands who value humbled success, hallowed moments, and high expectations with Peter Millar's sophisticated wearables.

Some products from Peter Millar we love

Nanoluxe Royal Oxford Shirt (pictured above): A classic sport shirt and an essential at the office. 

Drive Performance Duffel (pictured above): weekend bag perfect for an overnight or a quick flight.

Heather Interlock 1/4 Zip: A soft, breathable, brushed cotton mid-layer in classic hues and springy brights that bring sophistication for any occasion.

Women's Short Sleeve Performance Polo: A classic for the ladies that offers quick dry, moisture-wicking fabrics and UPF 50+ protection while preserving our femininity.

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Peter Millar - PK Highlights

- Members of the PK team flew down to North Carolina about 6 months ago to view Peter Millar's new facility, and were more than impressed. Our Director of Sales loved their interior wall 7 rows high of sportcoats, and thought the facility was really inviting.

- One of our favorite past orders for Peter Millar polos was from premium vodka brand Grey Goose. It was a great co-branding match, since both companies celebrate the finer moments in life.

- We've begun to include Peter Millar in our exclusive Pre-Booking Program, giving our clients access to luxury styles before anyone else.

- An exciting new project is under way with Peter Millar at PK. Sign up to receive updates as PK makes logoed apparel from Peter Millar and other premium brands even easier to access this year. 

Peter Millar's brand motto is to "live a life of style & substance;" to make your moments count, present yourself well, and fill your days with purpose and meaning. If these values reflect your brand identity, Peter Millar apparel and accessories might be your co-branding match. Contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like Peter Millar and build your brand in style.

ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel.

Build Your Brand with PK

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, peter millar

Brands to Look For at the 2017 PGA Merchandise Show

Posted by Dominique Ferraro on Thu, Jan 19, 2017 @ 08:01 AM

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Next week, golf’s top brands will set up shop in Orlando for the 2017 PGA Merchandise Show. As a top distributor of premium branded golf products, we’re excited to hear what’s new in the industry – and we’re sending three of our team members to do just that!

Golf sits at the core of ParsonsKellogg’s history; we are a Master Golf Supplier and work as the corporate execution arm for various high profile brands in the golf space, positioning us as the number one provider of golf, sporting goods, and premium brands in our industry. Each year at this event, our team explores new products and old favorites from leading golf equipment, apparel, and accessory brands so that we can outfit our clients with the best custom golf gear on the market.


IMG_5981-x2.jpgAlongside a full schedule of breakout sessions and perfect putt challenges, PK’s President, Director of Business Development, and Director of Sales will be spending time with many of our valued vendors at the event. We have been working with some of these brands for close to 15 years, building relationships that help us offer our clients exclusive access to customized golf products at competitive prices.

Our clients’ wish lists for promotional products include items such as golf shirts, golf balls, golf clubs, grips, gloves, and more from brands like TaylorMade, Peter Millar, Callaway, and Nike Golf. This year, we want to highlight two brands with which we've recently restructured our relationships to help us offer the latest in golf gear and best co-brand with corporate identities.
Titleist:
ParsonsKellogg has offered products from Titleist, the #1 ball in golf, since the beginning - from logoed ProV1 golf balls to fully customized golf bag programs. A highly respected, popular brand among pros, Titleist golf balls are some of the top-played balls on the PGA tour, and they dominate the market for logo-decorated golf balls in the US. With a broad mix of styles to fit all skill levels, Titliest balls are a great way to help golfers (and brands) go the distance on the course. PK customers love Titleist as a high-end, high-performance outlet for building their brands -  a staple of corporate gifts and promotional giving.

titleist_4_ball_box_cc-x2.jpgFootjoy:
Footjoy might have the #1 shoe and glove in golf, but we also know them as one of the top golf apparel brands in our portfolio. With Spring/Summer lines like the bright Amelia Island Collection and standard apparel Essentials paired with their custom MyJoy shoes, PK effortlessly matches Footjoy gear with brands who want exposure on the green.

lisle space dyed-x2.jpgPK clients already have exclusive access to Footjoy apparel and accessories as part of our Pre-Booking program. More exciting updates are afoot for the PK/Footjoy relationship in 2017 that will make visualizing your brand on Footjoy apparel even easier. (Subscribe to stay in the know as PK makes logoed apparel more accessible this year!)

Co-branding with premium golf brands like Titleist, Footjoy, and others helps to elevate your own brand, extend your recognition to the golf course, and associate your name with respected, reliable classics. Schedule a call with PK to explore the best in golf promotional products today.

Topics: corporate apparel, corporate gifts, spring golf apparel, PGA Tour, golf apparel, Golf, premium brands, PGA Show, Golf Brands, Titleist, Footjoy

Decoration Methods from ParsonsKellogg

Posted by Carol McCarthy on Thu, Nov 19, 2015 @ 10:11 AM

Promotional Products - Decoration Methods

One size does not fit all when it comes your promotional product needs, and that truth extends to the decoration methods available for your chosen products. ParsonsKellogg offers expert execution of virtually all the product decoration techniques on the market for just about any item you desire.

We can embroider apparel with intricate designs across a rainbow spectrum of thread colors. Or we can convey your eye-catching, distinctive artwork using screen printing, heat transfer or embossing. ParsonsKellogg also offers the latest innovations in direct-to-garment, dye sublimation, patches and applique techniques.

Of course, decorating for effective branding reaches far beyond apparel at ParsonsKellogg. We can customize golf bags, laptop cases, desk accessories, gift tins, flash drives and a spectrum of premium brand products. We can engrave employee recognition plaques or embed commemorative objects in Lucite. Or we can use digital transfer to splash your brand identity on one-of-a-kind custom snowboards. These are just some of the ways ParsonsKellogg can help you effectively expand your brand recognition.

Perhaps you need assistance creating the perfect design before you even start thinking about products or decoration techniques. ParsonsKellogg offers clients a full-service art department that can create custom logos and specialty designs to pair with our merchandising programs and custom manufacturing.

Whatever your needs, we are committed to making sure you love your design. Your design will be emailed to you for approval before any products are decorated, usually within 2-5 business days after your order is placed. During the proofing process, we can make any modifications you indicate and then submit the final look for your approval.

To turn your design into a lasting impression that extends your brand marketing, we require vector artwork with the fonts outlined for all decoration methods except embroidery, which is converted into DST. For further details on ParsonsKellogg’s methods and procedures for custom decorating, click here.

Topics: promotional products, corporate apparel, decoration methods

Get on the Brand Wagon

Posted by Bryan McWilliams on Fri, Oct 30, 2015 @ 10:10 AM

Your brand is your identity, the public face of your company. Its value in conveying your mission and objectives to clients, colleagues, vendors and potential clients is priceless.

Imagine if you could easily and effectively multiply the power of your brand while gaining a prestigious affiliation and reaching untapped audiences. Smart co-branding can do just that by extending your brand through affiliation with a recognized and trusted entity. Co-branding is a partnership between two (or more) brands of goods, services or individuals. Think Dell and Intel, or perhaps most famously, Michael Jordan and Nike. Nike’s strategic co-branding sponsorships have helped make it one of the top brands in the world.

And such partnerships can create wide recognition for companies with far smaller footprints than a Nike or a Dell. However, choosing the appropriate partner requires careful appraisal of your company’s needs, target demographics and branding goals as well as the complementary attributes of the co-brand. When done expertly, co-branding can boost sales, add value and enhance competitiveness.

ParsonsKellogg (PK) successfully executes co-branding across diverse clients, products and industries. “We are adept at finding brands that line up with a client’s marketing and branding objectives and enhance their competitive position,” says Bryan McWilliams, Director of Business Development for PK.

PK knows the ins and outs of co-branding, such as the importance of how to position your identity. For example, to maximize added value, you might place your logo on the side or back of a Nike cap while featuring the “swoosh” on the front. The reason: Wearers are more likely to regularly don a Nike cap that also features your brand rather than a cap with your company logo front and center.

Ultimately, co-branding is about forging a partnership that strengthens both brands; just ask PK client Amanda Dumont of Quicken Loans. “Quicken Loans always looks to align with brands that have a similar culture and values. We found a partner that shared our commitment to creativity and innovation in Nike,” she says of the promotional partnership forged at PK.

PK can make co-branding work for you. To learn more, contact Bryan McWilliams.

Topics: corporate apparel, co-branding

Why Corporate Apparel and Uniforms are Good for Business

Posted by Derrick Gelsomino on Wed, Mar 12, 2014 @ 09:03 AM

Dewars ShirtAccording to a recent survey conducted by Cintas Corporation, a majority of Americans say their perception of a company becomes more positive if they see employees in uniform. The survey was conducted in January and was administered by Harris Interactive. Out of the 2,051 adults who were surveyed, nearly 65 percent provided positive feedback about the benefits of employees wearing uniforms.

Specifically, respondents said that uniforms improved the image of the company and made the business feel safer and more secure. They also said the uniforms improved the chances that they would do business with the company.

Corporate apparel vs. uniforms

The results of the survey are certainly good news for businesses that use uniforms. However, uniforms in the traditional sense are best used in very specific workplaces. Often they're found in businesses in which a person's clothing could become dirty or stained. Garages, manufacturing facilities, and health care providers all commonly use uniforms so employees don't have to risk ruining their personal clothing.

Traditional uniforms don't work as well in cleaner settings, such as offices or retail businesses. However, those businesses can still reap the benefits of a uniformed appearance without putting their employees in full traditional uniforms.

Corporate apparel is an effective way to enhance your business's image while still allowing your employees to personalize their style. Corporate apparel is clothing that is very similar to the types of garments you would see in any retailer. The only difference is that the clothing is branded with a company's name or logo.

Polo shirts are an excellent example of corporate apparel. They come in a wide variety of colors, quality, and prices to meet any budget or style. The company name or logo can usually be tastefully embroidered on the front left chest or a sleeve without ruining the style of the shirt.

Other popular types of corporate branded apparel include t-shirts, fleeces, coats, jackets, vests, and hoodies. Nearly any type of clothing can be embroidered with a name or logo to enhance a company's brand.

Benefits of corporate apparel

The biggest benefit of corporate branded apparel is that it provides all the image benefits of a uniform while still offering employees the freedom to craft their own style. Many companies offer employees branded apparel as an option, but don't require that it be worn to work.

Many companies also provide branded apparel as part of employee incentive programs. A high-quality shirt or jacket can make a nice gift for an employee who has achieved a goal or performed above and beyond the call of duty.

One of the added benefits of corporate apparel is that the clothing isn't limited to work. While a uniform is usually only worn in the workplace, branded apparel can be worn nearly anywhere. That means the employee's clothing can serve as a subtle promotional piece even when the employee is away from work.

If uniforms aren't the right solution for your company, that doesn't mean that you can't realize the benefits that a uniform provides. Take a look at corporate apparel to enhance your company's image, reward your employees, and promote your brand.

Promotional Products RFP Tempalte

Topics: corporate apparel, uniforms, corporate apparel v uniforms

Made in the USA Corporate Apparel

Posted by Tom Kellogg on Thu, Dec 5, 2013 @ 09:12 AM

made in the usaRalph Lauren recently announced that every uniform they make for the 2014 Winter Olympics will be made in the USA. This is a trend that’s been gaining increasing attention in the last year, yet some businesses are behind the times – not because they don’t believe in American made clothing, but because they don’t know about the numerous options. Let’s review a few of the companies currently making apparel right here in the United States of America. Every one of these manufacturers makes their apparel available to the promotional products industry, meaning it can easily be branded with your logo or message.

American Apparel

According to executives at American Apparel, their garment workers make up to 50x what their competitors pay their workers. For example, many companies use labor in Bangladesh, where the average garment worker can expect to make an average of $600 a year. Compare that to the American Apparel garment worker, who can earn upwards of $30,000 a year, plus take advantage of benefits including health care.

American Apparel readily admits that hiring workers in the U.S. requires more capital investment and more training, but their sales are heading towards the billion-dollar mark – which is a clear indication they’re doing something right. They are arguably the most well-known American-based clothing manufacturer, so when you choose their clothing for your promotional apparel, you can bet your customers and clients will know you’ve chosen a quality company.

AKWA

AKWA has a full line of apparel, including some made in the USA. However, their corporate responsibility doesn’t end there. They also use cloth made with bamboo, which is a sustainably harvested wood that environmental experts agree is much gentler to the environment than other types of fabrics. Many in the industry believe that there will be a big push towards bamboo products, with AKWA on the cutting edge.

Boathouse Sports

Those familiar with school apparel and sports teams likely know the name Boathouse Sports. This is an incredibly popular brand with the younger crowd, and they continue to maintain their production facility in Philadelphia, with all of their products made in the USA. Their president, Doug Tibbetts, initially came under fire for refusing to move production overseas. He was told his model was unsustainable, but their 200-employee company shows no signs of slowing down. In the last fiscal year, sales were up more than 15 percent and they were closing in on $20 million in revenue.

New Balance

New Balance had a hit on their hands with their 990 line of shoes – all of which were made domestically. Once they saw the demand for products made in the USA, they began expanding their American-made line to include a full line of apparel. Now, New Balance has decided to take it a step further  – not only will their clothing be made domestically, but they’ll source their materials domestically as well. Experts will be keeping a close eye on this line to see how the public responds.

No matter where your interests lie, whether you’re looking for promotional materials to entice new clients or uniforms for the school baseball team your company supports, there are options to buy clothing made in the USA. The above examples mark an interesting trend toward domestically made apparel. 

Download the 2013 Holiday Gift Guide

Topics: Made in the USA, American Apparel, Boathouse Sports, AKWA, New Balance, corporate apparel