ParsonsKellogg

July's Brand of the Month: johnnie-O

Posted by Rachel Sullivan on Fri, Jul 7, 2017 @ 10:07 AM

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Are khaki shorts and a blue blazer a fashion faux pas? Our brand of the month johnnie-O’s founder John O’Donnell doesn’t think so; in fact, it was this kind of pairing that gave way to his successful brand in 2004. John is all about pushing the boundaries of the known and expanding into the unknown, a character trait that gave the company the edge it needed to become so popular over the past 13 years.

John’s life straddled two places, a town on the north shore of Chicago and Los Angeles. He wanted to create the perfect mixture of his two worlds: his Chicago style of khakis, a blue blazer, and penny loafers combined with the Los Angeles flip-flops, board shorts, and graphic tees. It was from his experiences in these two cities that the brand’s "west coast prep" vibes were born.

A few of johnnie-O's top products—

Jack Polo (bottom left)Classic, lightweight top that’s perfect for the golf course or the office.

Lammie ¼ Zip Prep-Formance Pullover (bottom right)Great for a cool morning run or casual wear, this pullover will keep you comfortable and stylish

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PK provides exclusive access to premium brands like johnnie-O for promotional apparel. We give you the opportunity to co-brand with companies that allow promotion inside and outside the walls of your company. The summer months are a flurry of activity, so your marketing initiatives have access to a greater audience. Items such as the Lammie Pullover are great because they stick with you as the seasons transition from summer to fall! To bring an air of casual style to your brand and employee base, add your logo to the top corporate styles from johnnie-O!

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Topics: promotional products, brand of the month, johnnie-O

PK Brand of the Month - Vineyard Vines

Posted by Dominique Ferraro on Fri, Apr 7, 2017 @ 08:04 AM

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The word "April" is thought to be derived from the Latin "aperire," to open, in honor of the trees and flowers opening to new beginnings. It's with that spirit that we've chosen a company founded on new beginnings for our April Brand of the Month - Vineyard Vines. 

PK Brand of the Month: Vineyard Vines


VV logo.pngShep and Ian Murray are two brothers from Greenwich, CT who grew up summering on Martha's Vineyard. Between boating, sailing, fishing, and starting up various small businesses, their formative years were founded on what they call "living the good life." As the 90's dragged on, both brothers found themselves at miserable desk jobs in Manhattan, dreading the workweek. So, on the same day, both brothers quit their jobs and started on their journey to a new beginning with Vineyard Vines.

The company was founded entirely on the brothers' combined credit card debt in 1998. They sold 4 original tie designs out of backpacks on Martha's Vineyard that summer, and realized they were onto something after selling 800 ties in one weekend in July. It was then that Vineyard Vines was truly born.

As New Englanders, we like the preppy look and feel of Vineyard Vines as a lifestyle brand. That said, but they also manufacture licensed MLB, NFL, and college sports apparel - proof of their versatile co-branding prowess

The company's slogan, Every Day Should Feel This Good, is the backbone of their culture. Founded on principles like "fun" and "passion," it's easy to see why companies want to co-brand with the whale. 

Some products from Vineyard Vines we love...

Whale Logo Baseball Hat (pictured): One of Vineyard Vines' best-loved products, a traditional, 6-paneled baseball cap with an adjustable strap.

Performance Polos (pictured): A sharp looking golf polo built with moisture-wicking fabrics and plenty of stretch.

Custom Tote Bags: A great way to incorporate your logo in Vineyard Vines silk on a daily use item. Perfect for holiday gifts!

Shep Shirt: The classic New England pullover that pairs perfectly with jeans or khakis.

We are excited to offer Vineyard Vines products as part of the ParsonsKellogg Pre-Booking program, which provides early access to promotional products a season in advance. By pre-booking promotional apparel, our clients exercise early buying power and reap the rewards through expanded product selection and pre-booking discounts.

If committment to seeing dreams through and having fun doing it is at the core of your business values, Vineyard Vines is a great co-branding partner for you. 

Contact PK to Build Your Brand

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional products and apparel.

Topics: promotional products, Vineyard Vines, Custom Promotional Apparel, brand of the month

PK Brand of the Month: Adidas

Posted by Dominique Ferraro on Fri, Mar 17, 2017 @ 10:03 AM

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It's March, aka the cornerstone month for major sports across the US. March Madness and the World Baseball Classic kick off the spring, followed closely by The Masters, MLB Opening Day, the start of the Stanley Cup playoffs, and the NBA playoffs. For us, nobody knows sports more than this month's Brand of the Month - adidas. adidas is a "truly global sports brand," with pure sports roots. Here's why we think they deserve the Brand of the Month title.

PK Brand of the Month: adidas

adidas logo.jpgWe know adidas, our parents know adidas, and even our grandparents know adidas. Talk about maintenance of brand integrity! Originally founded under a different name in 1924 in Germany, and renamed in 1949 as the brand we know today, adidas' staple 3-stripes have been found on reliable, comfortable sportswear for close to 100 years.

The great thing about adidas is how well they know sports - and how specifically they design their products to fit their designated functions. This year, they've given their NCAA teams new uniforms for the postseason, and they're replacing Reebok as the official uniform provider for the NHL. Taylormade-adidas Golf boasts current and former World #1's Dustin Johnson and Tiger Woods as the brand's tour professionals. It's clear the company aligns itself with excellence.

With marketing slogans like "adidas is all in," and "impossible is nothing," we can't resist offering their apparel and accessories to our customers who are passionate about their industries and stop at nothing to succeed. Co-branding with adidas for corporate promotional products is a no-brainer for for companies who value quality and consider their services the best in the world. 

ParsonsKellogg customers have exclusive access to a number of lines by adidas, including their Team apparel and their Taylormade-Adidas Golf brand. What this means for you? Promotional products, apparel, and accessories not typically offered to the corporate market, available to customize with your logo from PK.

Some products from adidas we love...

Men's Adidas Team 1/4 Zip (pictured above): Built to keep you warm and comfortable on the sidelines and in the conference room. 

Taylormade Duffel (pictured above): A reliable classic from Taylormade, an adidas group golf brand known for combining innovation with authenticity.

Women's Performance Polo (pictured above): A staple for both men and women in the corporate market, this adidas polo makes the cut for a number of our clients' webstores, with UV 30+ protection and a classic 3-button style that works on the course and in the office.

3-Stripes Backpack (pictured below): Brand swag taken to the next level with a simple, reliable pack that brings effortless style to your brand.

Climachill Stripe Polo (pictured below): 360º ventilation for maximum cooling from adidas' climachill line, "woven with small, aluminum silver dots that help to pull heat away from the wearer's body as well as provide a cool, refreshing touch to the skin"

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 If adidas' values match your own, contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like adidas and stay ahead of the game with your promotional products. 

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel. (Sign up here to receive updates.)

Contact PK to Build Your Brand

 

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, adidas, taylormade

PK Brand of the Month: Peter Millar

Posted by Dominique Ferraro on Thu, Feb 9, 2017 @ 08:02 AM

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Premium branded apparel and wearables lie at the core of ParsonsKellogg's business. Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. Now with our Brand of the Month feature, PK will feature a brand (or brands) our clients love, in hopes of introducing you to or strengthening your brand's relationship with the premium brands we have to offer. (Sign up here to receive updates.)

PK Brand of the Month: Peter Millar

PM logo.pngPeter Millar is a relatively new company in the premium sportswear and lifestyle brand space. As a response to less approachable high-end brands, the company was launched in 2001 as an accessible luxury clothing company boasting saturated colors and exquisite detail. Since then, the brand has become "the standard bearer for discerning and demanding individuals — on the golf course, in the office, and on the town."

The brand knows its audience values niceties, and is typically only available retail at prestigious resorts, exclusive country clubs, and fine specialty retail stores. ParsonsKellogg brings this brand to the corporate marketplace in a unique way - by matching the brands who value humbled success, hallowed moments, and high expectations with Peter Millar's sophisticated wearables.

Some products from Peter Millar we love

Nanoluxe Royal Oxford Shirt (pictured above): A classic sport shirt and an essential at the office. 

Drive Performance Duffel (pictured above): weekend bag perfect for an overnight or a quick flight.

Heather Interlock 1/4 Zip: A soft, breathable, brushed cotton mid-layer in classic hues and springy brights that bring sophistication for any occasion.

Women's Short Sleeve Performance Polo: A classic for the ladies that offers quick dry, moisture-wicking fabrics and UPF 50+ protection while preserving our femininity.

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Peter Millar - PK Highlights

- Members of the PK team flew down to North Carolina about 6 months ago to view Peter Millar's new facility, and were more than impressed. Our Director of Sales loved their interior wall 7 rows high of sportcoats, and thought the facility was really inviting.

- One of our favorite past orders for Peter Millar polos was from premium vodka brand Grey Goose. It was a great co-branding match, since both companies celebrate the finer moments in life.

- We've begun to include Peter Millar in our exclusive Pre-Booking Program, giving our clients access to luxury styles before anyone else.

- An exciting new project is under way with Peter Millar at PK. Sign up to receive updates as PK makes logoed apparel from Peter Millar and other premium brands even easier to access this year. 

Peter Millar's brand motto is to "live a life of style & substance;" to make your moments count, present yourself well, and fill your days with purpose and meaning. If these values reflect your brand identity, Peter Millar apparel and accessories might be your co-branding match. Contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like Peter Millar and build your brand in style.

ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel.

Build Your Brand with PK

Topics: promotional products, corporate apparel, spring golf apparel, golf apparel, Golf Brands, brand of the month, peter millar