ParsonsKellogg

Promotional Products For Runners That Go the Distance

Posted by Dominique Ferraro on Fri, Apr 14, 2017 @ 08:04 AM

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Marathon Monday is just days away, and we could not be more excited for the 30,000 runners making the trek from Hopkinton to Boylston Street this year. (Can you believe the event started wtih just 18 runners in 1897?)

The Boston Marathon symbolically marks the start of marathon season, which won't be over until mid-November. In total, there are 570 marathons expected to take place across the US with over 500,000 finishers - not to mention the 5.7 million runners racing shorter distances throughout the year. And the fastest marathon ever? 2:02:57, which means at least 2 hours of brand exposure on the fastest runners at races - but the average man in the US finishes a marathon in 4:19:27. On top of that, cheer sections and race expos pull in families and spectators to big races, adding thousands more people to the running scene. 

What's this mean for your branding strategy? Impressions. Here's a few products we love that will make a memory and earn your brand the first place medal with the active crowd. 

Nike Shield 1/2 Zip (pictured above), featuring mesh lining for weather-resistant protection and incredible breathability. Stretch cuffs and adjustable hem for a custom fit and side zip pockets for convenient storage.

Nike Jacquard Towel (pictured above) - built for golfers, with thick absorbent fabric good enough to dry off after any warm weather run.

Fitbits make a great corporate gift for clients or employees and promote wellness every day (marathon runners clock over 50,000 steps over 26.2 miles!)

Under Armour Run Shorts leave plenty of room for a screen-printed logo on the leg while still providing a sweat-wicking, moisture control short with side hand pockets. 

17 oz. Copper Insulated Vacuum Bottles come in 14 colors and provide substantial place for your logo. Plus, they keep drinks cold for 48 hours, so this bottle will be used over and over again, even after race day.

Bose QuietControl 30 Wireless Headphones - Bluetooth, wireless headphones that use breakthrough technology allowing you to control your own level of noise cancellation and tune out while you run.

Angel City Beer

Women's Nike Dry Tank and Men's Nike Miler Tank (above) - For this year's LA Marathon, Team ACB (Angel City Beer) got Nike tanks from PK, printed with their logo - a great way to run as a team and to promote their brewery for the duration of the race! 

Don't miss the opportunity to get your logo in the hands of an active audience all race-season long with health and fitness promotional items from PK. 

Go the Distance with PK

Topics: promotional products, health and fitness promotions, Boston Marathon, #BostonStrong

Patriot's Day Takeaways

Posted by Carol McCarthy on Fri, Apr 22, 2016 @ 09:04 AM

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Boston’s singular holiday, Patriots’ Day, changed forever when the terrorist Tsarnaev brothers set off bombs at the Boston Marathon finish line in 2013. The violence injured scores of spectators and killed three people, including a little boy, and rattled the city and the country.

 But it didn’t take long for Boston, its people, its sports teams, its marathoners and the wider world to shake off the devastation and come back strong, #BostonStrong, to be precise. Red Sox great David “Big Papi” Ortiz was a high-profile, vocal and defiant anti-terrorism messenger in the early days after the bombings. And as one of the most popular Red Sox players of all time, his words resonated.

 Now, three years later, Patriots’ Day, which commemorates the anniversary of the Battles of Lexington and Concord — the first of the American Revolution in 1775 —endures. The Boston Marathon keeps growing, with 30,000 runners competing this year, including bombing survivors running on prostheses. The Red Sox play their traditional Patriots’ Day game (they blew a lead and lost to the Toronto Blue Jays Monday). Hollywood was busy filming a movie about the bombings starring Boston native Mark Wahlberg at the Marathon finish line, and iconic Boston brands such as Sam Adams continue to commemorate the day and the mission to live #BostonStrong.

 While such an event as the 2013 bombings caused untold heartache, the impulse to join together in camaraderie and support proved bigger and more lasting. At such times people look for visual symbols to communicate their “membership” in a tribe of like-minded people, and that is how tasteful and successful branding has continued to spread the #BostonStrong message, bringing a sense of cohesion to far-flung communities and driving funds to charities benefitting victims and families.

What happened in Boston on Patriots’ Day in 2013 leaves wounds that will always remain, but as the public, athletes, businesses and municipal leaders showed, healing is possible, and part of that healing came through banding—and branding—together. We at PK understand the importance of effective and appropriate branding and co-branding and can execute branding strategies that meet our clients’ needs in the most sensitive of situations.

Topics: Boston Marathon, #BostonStrong