ParsonsKellogg

Why Your Promotions Might Not Be As Successful As You Anticipated

Posted by Rachel Sullivan on Fri, Jul 28, 2017 @ 10:07 AM

393552705900589.BU7ntdzAZO3F2fgMtRKz_height640.png When it comes to the realm of promotional products and the promotional products industry, taking a moment to put some thought into a plan can alter the success of your marketing initiatives. There are a lot of common mistakes that brands make when trying to use promotional marketing, and mistakes are okay, but ParsonsKellogg is here to help you learn from them.

 

Ignoring the wants/needs of your audience

Obviously there are items that you, as the audience, would prefer to receive. Maybe to-go mugs and hats are your shtick, but that doesn’t mean that’s what your recipients want or need. Functionality and usefulness are key! In fact, 77% of consumers say that the number one reason why they keep a promotional product is because of its usefulness. So just ask! Reach out to your employees and targeted audience and see what it is that they’re looking for. It’s an easy way to ensure that the money you spend on promotion won’t be wasted.

Waiting until the last minute

Sometimes things fall through the metaphoric “crack”; whether they are forgotten, underestimated, or procrastinated, we’re all guilty of waiting until the last minute to do something. Yes, many companies are efficient at rush orders, but they’re going to cost you—both in price as well as time needed to fix potential mistakes. Do your sanity and your wallet a favor and make a timeline for all upcoming events and promotional needs!

Price over quality

The price tag is always important, illuminating the dividing line between what is affordable and what is out of reach, but there is a fine line between saving money and buying cheap products. If you choose cheap products that serve your wallet better than they serve your audience, you will find a much smaller return on investment. Your promo products reflect your company and cheap products will discredit your brand. But have no fear! You don’t have to spend extensive amounts of money, just work to find cost effective items that are useful and good quality!

Too much or too little information

Promotional products are supposed to boost your brand recognition and outreach, so you want to make sure your items are branded simply and effectively. While you don’t want to hand out promo products inundated with information about your brand, a single logo is just as inefficient. Give enough information that people know what they’re looking at but not too much that it becomes aesthetically unappealing.

Wrong target audience

Promotional products are essentially another member of your team. They sell your brand to your market outside the confines of your company. Something to keep in mind is exactly who you want to reach via these products. Choosing items that do not appeal to the audience within your target market is a common mistake. When looking at items make sure you’re choosing something that people will like and use. Handing out toys or stuffed animals with your logo might not be as effective as you’d like because the age group using the products are likely not the ones using your services. So be conscientious and promote your brand with products that appeal to your market!


To avoid these mistakes and get the bang for your buck that you deserve, contact PK!

Contact ParsonsKellogg

Topics: parsonskellogg, #buildyourbrand, 2017 promotional products

How New Trends in the Education System Affect Your Brand

Posted by Rachel Sullivan on Fri, Jul 21, 2017 @ 10:07 AM

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Education wields considerable influence on the promotional products industry, defending its position as the number one buyer in the industry. Don’t believe it? Just think of all the college students and graduates wearing sweatshirts, hats, and t-shirts bearing the name of their alma mater. As the number one buyer, the changes in their marketing needs are significant and lead to new branding opportunities. These opportunities arise from 4 main channels: competition, technology, focus on health and wellness, and fundraising and development. But it’s not just education systems that reap the benefits of these 4 trends, you can too!

The effects of competition are pretty self-explanatory; the more colleges in the market, the more each individual school has to expand their outreach to vie for the attention of prospective students and their families. These schools want to stand out and capture the attention of the upcoming pools of college students. All brands on the market feel similar pains, which is why this channel leads to great opportunities for promotional products. Putting your brand into the public eye via promo items provides a great source of outreach to get you noticed over others in the same market.

Changes in technology are a catalyst for changes in marketing initiatives—makes sense, right? The constant development of new technology makes these initiatives simultaneously harder and easier to achieve. If we were to take a peek at the average college student we would see why education systems are using the technology channel to reach out to the younger generations. Tablets, smartphones, and laptops are often more common than hardcover textbooks, which is why taking part in the latest trends is beneficial for both you and your audience. Promotional products like lightening cables and Bluetooth speakers take advantage of the upward curve in technology while also allowing you to market your brand.

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The third outlet of change in the education system is the emphasized focus on health and wellness. Most colleges these days are equipped with beautiful fitness centers that cater towards the health conscious youth. However, it is not just colleges that can utilize this outlet in the promotional market. Charity races/events, fitness blogs/social media accounts, and avid fitness gurus permeate society outside the walls of education. So make strides in your marketing initiatives and use promotional products like sports bottles and drawstring backpacks to improve your outreach and marketing initiatives.

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Fundraising and development is the fourth and final channel used by schools to make changes in their marketing. Alumni looking to give back to their alma maters often give donations or institute scholarships to show their appreciation. Thanking the benefactors for their philanthropies is of utmost importance to the colleges, as they know that their alumni network is crucial to the health of the institution. Employee appreciation is just as important to your company, and promotional products serve as the perfect “thank you”. Items like journals and mugs are functional while also showing your gratitude for your workforce.

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To find out how we can help you build your brand according to the latest trends contact PK!

Contact ParsonsKellogg

Topics: #buildyourbrand, 2017 promotional products, now trending