Technology and The Promotional Products Industry

Posted by Dominique Ferraro on Fri, Apr 28, 2017 @ 09:04 AM

Technology and the Promotional Products Industry

In the past 10 years, every single industry has undergone huge changes due to super-fast growth in technology. The promotional products industry is no exception. Though our production process has stayed relatively unchanged - embroidering a shirt will always require a machine that sews - our industry has seen a massive shift toward e-commerce and online stores. 

Online catalogs and ordering/payment systems have made and will continue to make it easier for companies to source custom promotional products. Just like Amazon can deliver your household items, Peapod can deliver your groceries, and Nordstrom can deliver your clothes, your custom logo shirts, hats, sweaters, jackets, golf clubs, accessories, and more can now be delivered right to your door.

PK is at the leading edge of this trend for the corporate market. With the imminent launch of our new online store, Shop PK, our clients will be able to shop promotional apparel and accessories from top brands, like Patagonia, Nike, Under Armour, Bauer, Southern Tide, Vineyard Vines, and more. 

Currently, we offer webstores for our clients that give their employees and customers a similar shopping experience. The stores have varied purposes, including:

  • Event Microsites, for event-specific branded products, open just before and after the event date
  • Corporate Webstores, for large companies with offices and franchises around the country who need to purchase company-branded apparel and accessories for their location
  • Employee Shops, where new hires and seasoned pros can buy corporate branded products to wear both at work and at home, or view gifts they will receive as recognition for their time with the company
  • Industry Shopping Centers, providing items that cater to a specific industry that any of our customers in that industry can access

We're excited to expand on these models and offer a user-friendly, around-the-clock shopping experience for our customers that will bring them innovative promotional products and marketing solutions. 

We've been working hard over the past few months to develop a top of the line site with top of the line products for our clients and prospects! Don't miss out on your opportunity to browse promotional products right online - sign up to receive updates from ParsonsKellogg and beat the competition by staying at the forefront of promotional products trends. 

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Topics: Promotional Products Industry, ASI Industry, Technology