ParsonsKellogg

5 Questions With... Matt Cariglio's Closest

Posted by Dominique Ferraro on Tue, Apr 11, 2017 @ 12:04 PM

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This May marks the 5th Annual Matt Cariglio Memorial Golf Tournament, an annual PK event honoring the life of our dearly missed friend, Matt.

Matt was a cherished member of the ParsonsKellogg family, always putting a smile on our faces. He was also a dedicated father, a loving husband, and a loyal friend. Though he lost a long battle with cancer in 2012, his spirit lives on in everyone whose life he touched. 

Matt and his wife, Kim, lived in North Providence, RI, with their children Ella and Nick; Matt also has an older son, Matt Jr. In 2006, on Nick's 3rd birthday, Matt was diagnosed with Multiple Myeloma, a rare form of cancer in the bone marrow and visceral organs for which there is no cure. After multiple rounds of chemotherapy, he received a stem cell transplant in October 2009 that required a 17 day hospital stay and several months of recovery time - a difficult break for a man who typically went to work after morning radiation treatments. 

56420_4638045025125_1954338355_o.jpgAfter the transplant, treatments ceased - a time that should have been spent happily enjoying precious moments with his family. Instead, the family suffered additional medical costs and soon after saw the cancer return. As if that wasn't enough, his wife, Kim, developed a lump on her breast in 2011 which tested positive for Stage 2 Ductal Carcimona Breast Cancer, and she began her chemotherapy treatments alongside Matt. In late 2012, Matt underwent monthly inpatient hospital treatments and ulimately ended up in hospice. His treatments were sadly unsuccessful, and he passed away on November 9, 2012, at the young age of 42. Click here to read the full story. 

Matt's final wish to his closest friends was that they look after his children and provide them with a great life - the driving cause behind this annual golf tournament. 

Today, the family continues to live in North Providence. Kim has been cancer free for over 5 years. Nick, the youngest, is in the 8th grade at Ricci Middle School, headed to La Salle Academy in the fall, and he plays baseball for the school. He is also on the wrestling team, and loves to golf. Ella, a junior at LaSalle Academy playing on the varsity softball team, is beginning her college search and looking at schools in Florida or Boston for accounting or business programs. Matt Jr. studies computer science at CCRI and will receive an Associate's Degree in May while he pursues a career in Network Security. He enjoys golf, skiing, and shooting, and records his own digital music as well. 

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If you scroll through Matt's Facebook page, you'll see posts as recent as last month expressing how much they miss him, and quotes like, "Strength does not come from physical capacity. It comes from an indomitable will." If that's not testament enough to Matt's influence and strength of character, here's a (very abridged) interview with Matt's family and friends who came out to PK to celebrate Matt's memory. 

1. How did you meet Matt?

Mike Dahany (high school friend): I met Matt in high school. We had a couple of classes together and played baseball together. We've been friends ever since.

Jay Albanese (childhood friend): We met in Little League and at St. Ann's basketball; we were probably about 6 years old.

Anthony Antonelli (longtime friend): I met Matt when he was about 15 years old with a bunch of his friends, playing softball.

Alan Conca (childhood friend): I met Matt when we were about 9 years old at the Boy's Club. One day we were playing flag football.... Matt was always a ball buster. He told me to hike the ball, so I went down to hike him the ball and the next thing I knew I felt a swift kick in the you know what, and that’s how I met Matt. 

John Centracchio (longtime friend): I met Matt about 30 years ago. I had a party at my house, he showed up at 5 am to start a game of quarters with Jack Daniels. 

livingDream_black-228x228.jpgStephan Baere (business partner and friend): At the time, I was working for Taylormade-adidas Golf. I met him when he flew out to visit our offices - that was actually my first ever corporate meeting.

Jorge Iglesias (business partner and friend): Bacardi has had a long-standing relationship at ParsonsKellogg, and Matt joined onto the account back in the 2000’s. We worked closely together on the Dewars Golf Program.

Bryan McWilliams (PK employee): I met Matt at PK. I started in 2004, and Matt got hired soon after. He was working in our Operations Department... actually, he WAS our Operations Department.

Evan Gall (PKemployee): Working here for him. I started interning here on January 2, 2007, and I reported to Matt starting that day.

Rick Santos (PK employee): I first met Matt working here. We were partnered with his old company, and on our first interaction, hesaid "Hey buddy!" Here I am thinking who is this guy, calling me buddy? That's just how he was. Eventually he started working with us at PK, and my first real interaction with him was at our Christmas party. He was giving one of the guys here he barely knew a hard time -- it was a great introduction to the fun side of Matt. 

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2. In 3 words, how would you describe Matt to family, friends, and co-workers?

As Rick put it - "fun, funny, and funnier." Here's some more... 

word cloud.pngMatt's saying was always "Living the Dream." About this Alan says, "Even when he didn’t have the means to live the dream, he always did what he had to do to get there, and I think that’s exactly what he wanted." 

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3. In one sentence, how has Matt influenced or challenged your life? 

John: Matt was always an inspiration to me. I always admired how much of a family man he was, but also a business person. He wasn't afraid to work. When Matt passed away I was fortunate enough to present the eulogy and I said that on his death bed during chemo and treatments, Matt's work ethic would outdo anyone's in the room. I meant that honestly. His ability to work 5 am to 6 pm whether he was in pain or not was amazing. 

Anthony: Matt worked for me for about 15 years and has had a profound effect on my life. This is someone that I respected so much and cared so much about and truly could call him a friend. 

Jay: He's a family man. The way he loved his kids and Kim, and even my kids and my wife... he always wanted to cherish the moment and did not take anything for granted.

Alan: I watched Matt be a father before I was a father, and he was always involved and always the coach. You’d see him every at sporting event and he’d love it. I looked at him and said - that’s what I want to do with my kids. 

Mike: To have known him for 25 years and to know how funny and positive he was all the time - he could torture you and you’d never question for a second how much he loved you. To see what he went through without an iota of complaint was incredible.

Bryan: I learned a lot from Matt, because unfortunately I saw at an early age someone that had to deal with something so much bigger, that most people our age don’t. He’s given me a lot of perspective, and seeing the way he faced it gives me strength and gives me an example to follow. There was a point when Matt was very sick and worked for me directly, and he could have taken an easy routeand stayed in Operations. He wanted to move into Sales because he was sick, his time was limited, and he wanted to make as much money as possible for his family. For a guy who was battling cancer to then make a challenging career move where he didn't know if he was going to succeed - that was an example of Matt. 

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Stephan: The fight he put up was so inspiring. I was with Matt when he went into an antisocial time in his life. That kind of resilience and his ability to look at the bigger picture and not dwell on being sick was amazing. It was never a crutch for him, and when it was over he was like, “I'm back!" and it was just game over.

Jorge: He was just so positive. To be honest, I didn't even know he was as sick as he was, he never let it on. He was taking care of everybody else. He never let the negative drag him down.

Rick: No matter what, Matt was always right - he was so clever and so witty. If you said your shirt was orange he'd shoot right back "no, it's black," and he'd be right because that's the way he was.

Evan: I learned everything about working here from Matt, from working in the warehouse to learning how to deal with salespeople, vendors, and customers, and how to take everything with a grain of salt and rise above the problems to be a high performing and great employee. 

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4. How often do you think about Matt? 

Every single person interviewed responded the same way - "No question, every single day." Almost everyone also mentioned ways that Matt was a daily inspiration to be stronger, to always consider that things could be worse, and that there's humor in everything. 

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5. If Matt were here today, what would be the one thing you would want to do with him?

Alan: Something I didn't get a chance to do with him when he was alive. We had gotten 2 tickets to the World Series in 2009 to see the Yankees play the Phillies. The night before he called me and said he wasn't going to be able to make it. He was doing chemo at the time, and it would have been tough for him to get around, walk a lot, and get on the subway. I went and I took someone else, but it was Game 6, the game they clinched it and won the World Series. I have a picture at my house of me pointing to the field, and I would give anything for him to be in that picture beside me. I was even thinking while the picture was being taken that I wished he were there. It was bittersweet. 

Stephan: Get involved in an awkward social situation, like a cousin of a cousin of a cousin’s wedding, or stuck in the airport for with a cancelled flight, somewhere we wouldn’t want to be but we had to be there together. I’d just like to pass the time with him, there was no one better to pass the time with. You'd have more fun than if there were 18 people there.

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Rick: You could do anything with Matt and he’d make it fun - golf, beers, sitting at the lunch table eating a Big Mac. Just spending time with him would be enough. Anything you did would be an adventure, and you'd be talking about it the next day.

Bryan: Matt never got a fair crack at this millenial generation - I'd love to watch him mess with one of the guys in our office. He had a unique way of giving people a hard time. He could break you down make you feel so stupid about what you were doing, but when he was done you’d be laughing right there with him. But seriously, I'd love to catch a Yankee game with him. 

Anthony: Go out to dinner with him because he loved to eat, and that put him in his element. Just to sit have a few drinks. Something like that.

Jay: Something sports related - throw the ball around. We used to go to his house all the time and play football, catch, baseball, baskeball, anything. 

Jorge: We didn't get to play a lot of golf together. I'd probably take him out for a round down here in Miami.

John: Play golf with him, take 4-5 hours to spend quality time with him and just laugh.

Mike: Play a round of golf. The last times I spent with him were playing golf. 5 hours of just him and I hitting the ball, no one else around, joking around.

Evan: I'd love to be able to call him when certain things here happen, or just get back on the golf course and watch him hacking around. He was a terrible golfer but he rolled in every putt - 80 foot putts.

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Matt's relationships were precious, and his enthusiasm and passion for life were unmatched - so it makes sense why his favorite saying was "Living the Dream." It's in the spirit of his motto that we continue to remember his life each year at the golf tournament, and that his closest friends honor his memory every day. We hope that you can join us and continue to support his children by registering for the 5th Annual Matt Cariglio Memorial Golf Tournament this May. 

Many of these interviews were caught on tape during an afternoon event at the PK offices. Subscribe to our updates to see the video, which will be released in the coming weeks. 

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Eventbrite - 2017 Matt Cariglio Memorial Golf Tournament

Topics: Matt Cariglio, Golf Tournament, Multiple Myeloma, Breast Cancer

PK Brand of the Month - Vineyard Vines

Posted by Dominique Ferraro on Fri, Apr 7, 2017 @ 08:04 AM

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The word "April" is thought to be derived from the Latin "aperire," to open, in honor of the trees and flowers opening to new beginnings. It's with that spirit that we've chosen a company founded on new beginnings for our April Brand of the Month - Vineyard Vines. 

PK Brand of the Month: Vineyard Vines


VV logo.pngShep and Ian Murray are two brothers from Greenwich, CT who grew up summering on Martha's Vineyard. Between boating, sailing, fishing, and starting up various small businesses, their formative years were founded on what they call "living the good life." As the 90's dragged on, both brothers found themselves at miserable desk jobs in Manhattan, dreading the workweek. So, on the same day, both brothers quit their jobs and started on their journey to a new beginning with Vineyard Vines.

The company was founded entirely on the brothers' combined credit card debt in 1998. They sold 4 original tie designs out of backpacks on Martha's Vineyard that summer, and realized they were onto something after selling 800 ties in one weekend in July. It was then that Vineyard Vines was truly born.

As New Englanders, we like the preppy look and feel of Vineyard Vines as a lifestyle brand. That said, but they also manufacture licensed MLB, NFL, and college sports apparel - proof of their versatile co-branding prowess

The company's slogan, Every Day Should Feel This Good, is the backbone of their culture. Founded on principles like "fun" and "passion," it's easy to see why companies want to co-brand with the whale. 

Some products from Vineyard Vines we love...

Whale Logo Baseball Hat (pictured): One of Vineyard Vines' best-loved products, a traditional, 6-paneled baseball cap with an adjustable strap.

Performance Polos (pictured): A sharp looking golf polo built with moisture-wicking fabrics and plenty of stretch.

Custom Tote Bags: A great way to incorporate your logo in Vineyard Vines silk on a daily use item. Perfect for holiday gifts!

Shep Shirt: The classic New England pullover that pairs perfectly with jeans or khakis.

We are excited to offer Vineyard Vines products as part of the ParsonsKellogg Pre-Booking program, which provides early access to promotional products a season in advance. By pre-booking promotional apparel, our clients exercise early buying power and reap the rewards through expanded product selection and pre-booking discounts.

If committment to seeing dreams through and having fun doing it is at the core of your business values, Vineyard Vines is a great co-branding partner for you. 

Contact PK to Build Your Brand

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional products and apparel.

Topics: Vineyard Vines, brand of the month, Custom Promotional Apparel, promotional products

Top 5 Outdoor Brands Giving Promotional Products a Breath of Fresh Air

Posted by Dominique Ferraro on Fri, Mar 31, 2017 @ 08:03 AM

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Close to half of the American population participated in at least one outdoor activity in 2015, per the latest report from the Outdoor Foundation, and that number is projected to rise for 2016. That number also equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings. Between running, fishing, hiking, camping, and bicycling, this audience creates a massive market for a widespread selection of promotional products across many categories. 

In the spirit of serving this major audience, we've put together a list of Outdoor Super Brands. These brands offer products on which our clients love to put their logos, and the opportunity to pair your brand with an active audience. Here's our list of the top 5 favorite names in the outdoor space giving promotional products a breath of fresh air:

RTIC

RTIC's slogan is "Overbuilt, Not Overpriced" - and that's exactly how we feel about their drinkware. The company manufactures premium rotomolded coolers, soft sided coolers & stainless steel drinkware that prove extremely popular among our promotional products clients.

Drinkware from RTIC is a great way to earn impressions all day, as users bring their bottles and tumblers wherever they go. Their double-wall, vacuum-insulated 30 oz tumbler is equally at home in both locations, and keeps drinks cold for up to 60 hours, which means the longevity of your ice-cold beverage will match the longevity of your logo's impression!

RTIC's new spring product line has the slogan "half the price and holds more ice," setting them apart from the competition. In short, this brand offers an opportunity to co-brand with a company that values excellent performance and high quality, even in a saturated market.

yerba.jpgPatagonia

We can't say it enough - Patagonia is one of our favorite brands in our portfolio. Founded in 1973 by two avid rock climbers, the company started out selling hand-forged climbing gear and climbing apparel. Soon after, the brand expanded to cover snow sports, surfing, and fishing, alongside general comfort-wear. 


Patagonia believes that, for these types of sports, "reward comes in the form of hard-won grace and moments of connection between us and nature." We agree, and this idea flows through every factor of Patagonia's business. 
The company manufactures its clothing using only organic cotton and fair-trade certified materials, and uses their business model as a medium for reducing greenhouses gases, defending clean water and air, and protecting and preserving the environment. 

With products like their Better Sweater, Yerba Backpack, and Adze jacket, Patagonia provides PK's clients a range of opportunities to co-brand with a label that prides itself on its sustainability measures. 

*PK donates 1% of all Patagonia sales to One Percent for the Planet. Click here to learn more

Helly Hansen

Developed in Norway, Helly Hansen has become a leader in technical sailing and performance ski apparel - and a leader in PK's premium brand portfolio. The brand, which was "born by the sea and raised by the mountains," is your ideal partner and protector in any kind of weather.

Be it hurricane, snow storm, or sunny day on the seas, Helly Hansen is there at the intersection between function and style. Better yet, you can use HH in any layer. From moisture-wicking baselayer crew necks, to their Daybreaker fleece midlayer, to an outerwear coat, like the women's Voss Jacket, co-branding opportunities exist inside and out.

Helly Hansen triumphs in "professional-grade gear that helps people stay and feel alive." Now those are values we'd want to align with!

 

lantern.jpgTrekk Outdoor

A "trek" is defined as "a long and often difficult journey," and Trekk Outdoor products hope to "make your journey a little easier." New to the outdoor space, Trekk was founded in Fall 2015 specializing in luxury outdoor accessories and gear.

The brand aims to prove that there's no need to sacrifice functionality for quality when it comes to the outdoors. With camping hammocks, solar-powered lanterns, and compact folding swivel chairs, the company has hit the market running with high-quality, premium outdoor products we can't resist.

If both form and function are core to your values, consider Trekk Outdoor as a co-branding partner for this year's promotional gear. 

High Sierra

High Sierra bags are a staple of the promotional products marketplace. Feature-rich, versatile, and understated, High Sierra bags are great for any occasion. 

A division of Samsonite, a company that believes their products are the true brand heroes, and play many roles in the "multifaceted lives" of their buyers. We agree, since we've embroidered client logos on a wide range of High Sierra products from rolling duffels to backpacks to adventure accessories like flashlights and hand tools.

High Sierra was named after a region of California with snowy winters, glistening summer lakeviews, and endless meadows of spring flowers. With a product line as versatile as the landscape of its namesake, the opporutnities for promotional branding is endless. "Adventure This Way" with your logo on High Sierra products.

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These brands aren't the only ones who value The Great Outdoors. Premium brands like Adidas and Nike are capitalizing on increased participation in outdoor activities, and have released lines to represent this faction as well.

With ParsonsKellogg, you'll gain exclusive access to premium outdoor brands defined by adventure. If your brand aims to push the boundaries, is inspired by experience, and encourages "embracing the journey," one of these labels might offer the perfect co-branding opportunity for you.

Contact PK to Build Your Brand

Topics: outdoors, promotional products, Custom Promotional Apparel

Welcome Gifts for Entry-Level New Hires

Posted by Dominique Ferraro on Fri, Mar 24, 2017 @ 09:03 AM

vvbyb.jpgIf you are one of the thousands of companies planning to hire entry-level new grads this year, you've got a lot to think about in the next few months:

  • In May, over 1.8 MILLION college students will graduate with a bachelor's degree. 
  • With a positive job market outlook, employers expect to hire more new grads in 2017 than 2016.
  • 64% of millenials care about perks and benefits, a close second to culture and values and a driving factor in their decisions to work for a specific company.

Why not kill two birds with one stone and pull culture and perks together with welcome gifts and experiences? We've come up with a few ideas from the promotional products world to make your new employees feel special this summer as they start their journeys into new careers. 

mpolobyb.jpgDressed for Success

One of our largest clients knows that starting a new job means buying a whole new professional wardrobe - that's why they tasked PK with outfitting their new hires for sales success. The company, which employs over 17,000 people, gives each new hire a budget to spend on their custom webstore (that PK manages) to choose company-branded apparel and accessories from premium brands. The store offers items like Nike Dri-Fit polos and Vineyard Vines oxford shirts, alongside other brands that look professional and boast quality - values that match our client's culture as well. What better way to say welcome to a new hire than to position them to succeed?

swisscase.jpgWork-Life Blend

Work from home hours are increasingly popular in the work world today. Since employees aren't in the office every day, why not remind them at home that they're still part of the team? Custom laptop bags like this one from Swiss Victorniox protect equipment and see daily use, while headphones, powerbanks, and travel gear go everywhere with remote workers. Not only will your employees feel more connected, but your brand will gain exposure at the coffee shops and on the trains where they're working. Don't have a work from home program? Portable, useful items and name-brand apparel are promotional products that travel well and make an impression to and from the office, and beyond. 

Memory-Making

Companies are dreaming up more and more innovative ways to connect to employees through experience. Pandora has live, in-office concerts, Twitter has 24 hour catered meals, and DDB picks up their new hires in a hired Town Car day one, before giving them a welcome kit full of swag.

Experiences make the strongest impressions, and provide ample opportunities for logo impressions - and these days, you can put your logo on anything. From branded Fender guitars, to custom snowboards, to Maui Jim event welcome kits, we've worked with our clients on creative experiences and event prizes that inspire excitement about their brands.

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All that said, a simple welcome gift - whether it be a Patagonia backpack, a Southern Tide sweater or a Moleskine notebook - is just enough to make a new hire feel like they're part of the team. Moreover, they'll appreciate the thought that goes into choosing quality brands. (Click here to view employee gifts we've come up with for employees of all durations.)

ParsonsKellogg provides exclusive access to promotional apparel and accessories premium sporting goods and lifestyle brands. Welcome your new hires with promotional products that make a killer first impression - contact PK!

Topics: employee appreciation, corporate gifts, promotional products

PK Brand of the Month: Adidas

Posted by Dominique Ferraro on Fri, Mar 17, 2017 @ 10:03 AM

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It's March, aka the cornerstone month for major sports across the US. March Madness and the World Baseball Classic kick off the spring, followed closely by The Masters, MLB Opening Day, the start of the Stanley Cup playoffs, and the NBA playoffs. For us, nobody knows sports more than this month's Brand of the Month - adidas. adidas is a "truly global sports brand," with pure sports roots. Here's why we think they deserve the Brand of the Month title.

PK Brand of the Month: adidas

adidas logo.jpgWe know adidas, our parents know adidas, and even our grandparents know adidas. Talk about maintenance of brand integrity! Originally founded under a different name in 1924 in Germany, and renamed in 1949 as the brand we know today, adidas' staple 3-stripes have been found on reliable, comfortable sportswear for close to 100 years.

The great thing about adidas is how well they know sports - and how specifically they design their products to fit their designated functions. This year, they've given their NCAA teams new uniforms for the postseason, and they're replacing Reebok as the official uniform provider for the NHL. Taylormade-adidas Golf boasts current and former World #1's Dustin Johnson and Tiger Woods as the brand's tour professionals. It's clear the company aligns itself with excellence.

With marketing slogans like "adidas is all in," and "impossible is nothing," we can't resist offering their apparel and accessories to our customers who are passionate about their industries and stop at nothing to succeed. Co-branding with adidas for corporate promotional products is a no-brainer for for companies who value quality and consider their services the best in the world. 

ParsonsKellogg customers have exclusive access to a number of lines by adidas, including their Team apparel and their Taylormade-Adidas Golf brand. What this means for you? Promotional products, apparel, and accessories not typically offered to the corporate market, available to customize with your logo from PK.

Some products from adidas we love...

Men's Adidas Team 1/4 Zip (pictured above): Built to keep you warm and comfortable on the sidelines and in the conference room. 

Taylormade Duffel (pictured above): A reliable classic from Taylormade, an adidas group golf brand known for combining innovation with authenticity.

Women's Performance Polo (pictured above): A staple for both men and women in the corporate market, this adidas polo makes the cut for a number of our clients' webstores, with UV 30+ protection and a classic 3-button style that works on the course and in the office.

3-Stripes Backpack (pictured below): Brand swag taken to the next level with a simple, reliable pack that brings effortless style to your brand.

Climachill Stripe Polo (pictured below): 360º ventilation for maximum cooling from adidas' climachill line, "woven with small, aluminum silver dots that help to pull heat away from the wearer's body as well as provide a cool, refreshing touch to the skin"

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 If adidas' values match your own, contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like adidas and stay ahead of the game with your promotional products. 

Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel. (Sign up here to receive updates.)

Contact PK to Build Your Brand

 

Topics: Golf Brands, golf apparel, spring golf apparel, promotional products, corporate apparel, brand of the month, adidas, taylormade

5 Questions With Umang Patel - Director of Technology

Posted by Dominique Ferraro on Fri, Mar 3, 2017 @ 10:03 AM

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Today is Employee Appreciation Day! Last month, we blogged about ways to show your employees that you're grateful today and every day with promotional items. 

In honor of this special holiday, we're reinstating our "Five Questions With" Series, every so often featuring PK employees on our blog.

This week, we're featuring Umang Patel - a new addition to the PK team who is going to have a big impact on our future plans! Here's what he has to say.

 1. How long have you been working with ParsonsKellogg, what is your role here, and what is your background?
I met Tom in August of 2016, and it was immediately clear that we had the same ideas for ParsonsKellogg's growth. I started with the company straight away, acting as Director of Technology, and began working on incorporating technology into the PK business model. My role (and my team's role) is to bring PK to the leading edge of technology in the promotional products industry. We are going to take the premium promotional apparel industry by storm.

I come from India, and my family is there, but I spend much of my time here in the US helping businesses like ParsonsKellogg thrive in the technology space. I have degrees in what seem to be 6 unrelated fields and an MBA from Bentley University's McCallum School of Business. I'm a man of many hats, and these degrees in hospitality, advanced accounting, marketing, and business administration seem to be unrelated - but I think they help me bring a holistic view of a business to my work. My experience in recent years has included high level positions in app, software, and game development companies as well as web design roles.

2. How do you think technology can bring ParsonsKellogg's business to the next level?
The promotional products industry and really shopping on the whole is trending towards technology -- whether it's shopping online or through mobile apps. ParsonsKellogg already offers a selection of promotional products that stands out when set alongside their competitors. We are going to bring that premium product selection to the next level by incorporating technology into the PK world and streamlining business processes so that we can best serve our clients both on the web and in person.

3. What are your goals for PK through the projects that you're working on?
One of PK's goals for 2017 is to bring technology to the core of their business. My goal is to make it easier for customers to browse promotional products and visualize their logos on the premium brand items PK has to offer. We all want PK to be at the forefront of the promotional wearables industry and strategically growing in a way that will allow us to best serve our clients, and that's what I'm here to help accomplish.

4. What project are you most excited about?
Shop PK is going to revolutionize the promotional products shopping experience for PK clients. The shop, which will be an online catalog of the items from PK's exclusive family of premium brands, is going to allow the company to provide promotional items to more and more different types of clients in a more streamlined fashion.

PK has great relationships with their vendors and is able to offer a selection of promotional apparel and accessories that companies won't be able to find anywhere else on the web. When this project launches (soon!), clients will be able to view items from brands they may have never seen in corporate catalogs before and put together a cart - a traditional online shopping experience that will give customers greater access to promotional product options, at the tips of their fingers. My team and I, and really all of ParsonsKellogg's employees, are excited for the launch.

5. If you had to choose 1 item from our premium brand selection, what item would you choose, and what would you put on it?
Patagonia's selection of travel bags is unbeatable. With all off my traveling, I need durable luggage to bring along with me. I'd probably pick one of their Black Hole bags. If I had to pick an everyday item, this would be it.

However - PK's Marketing Director made a great t-shirt for me, and I think that's the number one item I would choose hands down. It's a t-shirt with my face on it that says "Make India Great Again" - my team thinks it's hilarious! 

Topics: employee appreciation, employee rewards programs, employee recognition, promo products, shop pk

Put Your Best Foot Forward with Promotional Products

Posted by Dominique Ferraro on Thu, Feb 23, 2017 @ 08:02 AM

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On the weekends, the start of spring means baseball games, blooming flowers, and the lightness that comes with shedding that down coat for less bulky layers.

Monday to Friday, however, spring marks an uptick in business development efforts and meetings - with investors, with shareholders, and with current and future clients. We've come up with a few scenarios in which promotional products can help you put your best foot forward.

Client & Prospect Meetings

The strongest communicators have a clear, consistent, and compelling message. Consistency means reliability, and reliability breeds trust. Don't miss the opportunity to get your brand's message and context in front of customers and stakeholders in subtle ways, like getting your logo on promotional products from brands that reflect your style and values. 

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Represent at meetings with embroidered Vineyard Vines oxfords

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Take notes with branded Moleskine notebooks

Investor Presentations

Spring means a slew of investor presentations in the finance world - an important chance to put the best foot forward for small companies, investors, and event planners alike. Why not take advantage of major presentations and corporate travel as an opportunity to build your brand?

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Sophisticated Business Travel with Peter Millar duffels

 

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Planning a conference? Build Your Brand (or your client's!) with Cross Pens 

Current Clients and Tradeshows

America spends more than $20B a year on personalized promotional products and custom logo items because they keep our companies top of mind. Whether it's at a tradeshow or after a meeting, make sure your first impression lasts with distinctive promotional gifts that expand your brand recognition every day.

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PUMA's Soundchuck Bluetooth Speakers keep your clients listening

No matter the occasion, ParsonsKellogg can work with your team to build your brand using our exclusive access to premium brands in styles and colors not typically included in corporate collections. Co-brand with classics like Nike and Under Armour, with outdoor mammoths like Patagonia and Helly Hanson, and with up and coming lifestyle brands like Peter Millar and Southern Tide. Place a single order for promotional items for your teams, or create a company webstore to outfit your employees in style. 

Contact PK to Build Your Brand 

Topics: promotional products

Build Your Brand: Promotional Products and Color

Posted by Dominique Ferraro on Thu, Feb 16, 2017 @ 08:02 AM

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There's a debate going around the PK office right now about the true hue of a color in our brand guidelines -- some are on Team Yellow, others Team Orange. The jury's still out, but at the end of the day, what matters is that we've got a set of defining colors and we're sticking to them.

"The color of your brand is an essential character in your brand’s story." In the promotional products world, color is a core component of how end users interact wtih a brand. Since the purpose of our industry is to increase brand recognition, we are constantly considering the color and design of corporate logos. The first thing consumers see is your colors - and in a study called Impact of Color in Marketing, researchers uncovered that color alone dictates up to 90% of snap judgments made about products. 

Below, we've come up with some facts and considerations for you when putting your brand on promotional products. Even if your colors have been established for years, these are great tips for translating your brand to embroidery or screen print - for first timers or for those who want to bring accent colors to the mix!

semiotics color wheel.pngThe Facts:

Color increases brand recognition by 80%. (Look left - imagine John Deere's logo pink, or Coca-Cola green? The whole identity would be changed.)

Logo color attracts attention to and allows us to relate with a brand.

Color is understood through culture, interpreted differently by ethnicity, gender, age, and religion.

Colors can categorize. For instance, Fed Ex - their brand color is purple, but they use green, orange, grey and other colors to indicate a specific service.

Color combinations affect our interaction with the colors. See Pantone's color pairings for this year to see what we mean!

 Color Considerations:

- Choose brand colors that represent the personality you want your brand to embody - NOT the color's stereotypical "meaning."

- Co-brand with brands that offer products and styles that match with your values and reflect the context of your brand. (With PK pre-booking, you'll have access to retail styles and colors not typically available in the corporate lines.) 

- Work with your promotional products distributor to choose color combinations and designs that align with your brand's values and guidelines.

- Ask about PMS Color Matching to keep your colors consistent across mediums - whether it's on screen, on paper, or on a shirt. 

- Check out this awesome infographic by Marketo for color-specific semantics.

Questions? Contact PK to learn more about how we work with companies to match their brands with premium branded corporate apparel that fits within their branding guidelines and enhances their values.Build Your Brand with PK

Topics: color, build your brand, promotional products

PK Brand of the Month: Peter Millar

Posted by Dominique Ferraro on Thu, Feb 9, 2017 @ 08:02 AM

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Premium branded apparel and wearables lie at the core of ParsonsKellogg's business. Promotional apparel, a staple of the corporate marketplace, excels at building recognition of your brand and solidifying client loyalty – but only if it is done well. Now with our Brand of the Month feature, PK will feature a brand (or brands) our clients love, in hopes of introducing you to or strengthening your brand's relationship with the premium brands we have to offer. (Sign up here to receive updates.)

PK Brand of the Month: Peter Millar

PM logo.pngPeter Millar is a relatively new company in the premium sportswear and lifestyle brand space. As a response to less approachable high-end brands, the company was launched in 2001 as an accessible luxury clothing company boasting saturated colors and exquisite detail. Since then, the brand has become "the standard bearer for discerning and demanding individuals — on the golf course, in the office, and on the town."

The brand knows its audience values niceties, and is typically only available retail at prestigious resorts, exclusive country clubs, and fine specialty retail stores. ParsonsKellogg brings this brand to the corporate marketplace in a unique way - by matching the brands who value humbled success, hallowed moments, and high expectations with Peter Millar's sophisticated wearables.

Some products from Peter Millar we love

Nanoluxe Royal Oxford Shirt (pictured above): A classic sport shirt and an essential at the office. 

Drive Performance Duffel (pictured above): weekend bag perfect for an overnight or a quick flight.

Heather Interlock 1/4 Zip: A soft, breathable, brushed cotton mid-layer in classic hues and springy brights that bring sophistication for any occasion.

Women's Short Sleeve Performance Polo: A classic for the ladies that offers quick dry, moisture-wicking fabrics and UPF 50+ protection while preserving our femininity.

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Peter Millar - PK Highlights

- Members of the PK team flew down to North Carolina about 6 months ago to view Peter Millar's new facility, and were more than impressed. Our Director of Sales loved their interior wall 7 rows high of sportcoats, and thought the facility was really inviting.

- One of our favorite past orders for Peter Millar polos was from premium vodka brand Grey Goose. It was a great co-branding match, since both companies celebrate the finer moments in life.

- We've begun to include Peter Millar in our exclusive Pre-Booking Program, giving our clients access to luxury styles before anyone else.

- An exciting new project is under way with Peter Millar at PK. Sign up to receive updates as PK makes logoed apparel from Peter Millar and other premium brands even easier to access this year. 

Peter Millar's brand motto is to "live a life of style & substance;" to make your moments count, present yourself well, and fill your days with purpose and meaning. If these values reflect your brand identity, Peter Millar apparel and accessories might be your co-branding match. Contact PK to learn more about co-branding with premium golf, sportswear, and lifestyle brands like Peter Millar and build your brand in style.

ParsonsKellogg provides premium promotional apparel at the best prices through exclusive access to iconic brands. Our solid relationships maximize quality and minimize cost. PK is your singular destination for the best brands and selection in custom promotional apparel.

Build Your Brand with PK

Topics: peter millar, Golf Brands, golf apparel, spring golf apparel, promotional products, corporate apparel, brand of the month

PK's End of Winter Promotional Products Lookbook

Posted by Dominique Ferraro on Tue, Feb 7, 2017 @ 08:02 AM

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It might be cold outside, but things are heating up at PK as we settle into 2017. Check out our End of Winter Lookbook for great ideas and strategies on how you can Build Your Brand with premium promotional products before the ground thaws.

The Lookbook touches on co-branding with high end, high quality outdoor apparel brands, building your brand with outdoor winter accessories, preserving your brand's integrity by using promotional product branding guidelines, and choosing promotional products and gear from premium sporting goods and lifestyle brands that make an impact all year.

Check it Out Here